A BIT ABOUT ME
BIO
Hi! I am Maria Burgos and I love creating awesome things and intuitive designs. I study Advertising at the University of Florida with a concentration in Art and Art History and Masters Certificate of Web Design. I have an overactive imagination and great passion for what I do. I am currently a freelancer and would love to make beautiful things for you!
ETHOS
I work for money but design for love.
Good design is intuitive and invisible.
Design can’t ever be too simple.
Creativity means not being afraid of making mistakes.
Serious play is at the heart of innovation.
There is no such thing as talent. There is only dedication.
WHAT I DO
Graphics
Branding is not just about what a company looks like but what it makes you feel like. I make graphics that touch people and make them become invested in what the brand has to say.
UI/UX
A brand's success relies on making user interactions as smooth and intuitive as possible. This is why a User Interface should always organize information in ways that just make sense. I aim to find easier, more efficient ways to help our devices do the things we need them to do.
Coding
I speak the language of the web, allowing me to build websites that accurately represent your business to the world.
MY WORK
Trianon Tequila,
Welcome to the top shelf
Print, Mobile, Out-of-Home
The Problem: People don’t know that Trianon has a unique flavor.
The Solution: Get 28-35 year-olds who appreciate high quality products and sophistication to see Trianon tequila as an extension of their personality and stature by showing them that Trianon is an elevated brand of tequila because it has the truest taste on the market.
*class project
Burgos-Schwarz Wedding
Invitations
The Problem: This celebration needed to be one of a kind, like their relationship. They wanted the invitations to match the wedding party and also reflect the rustic theme of the event.
The Solution:Elegant and modern invitations were designed and remain rustic without looking outdated
University Club of Orlando
Re-Branding
The Problem: Client needed an fresh brand image to attract a younger target audience in an attempt to boost membership and better compete with their rival city clubs.
The Solution: The new brand image would inspire respect and reflect eclusivity and represent the core values of the University Club - Philanthropy, culture, community, and brotherhood.
*Senior project*
Goodwill
Because You Believed in Me Campaign
Print, Mail, Radio, TV.
The Problem: Members within our target group do not know about the volunteer opportunities Goodwill offer.
The Solution: Advertisements will target empty-nesters looking to fulfill their desire to act as a guiding hand. The campaign will introduce this target group to the Goodwill GoodGuides mentor program, and show them that their guidance can help other teens become successful adults.
*class project
Febreeze
Out of this World
iPhone, iPad, and Laptop
The Problem: The Introduction of a new fragrance.
The Solution: Show the viewers that the new fragrance smells so good that they will be transported to somewhere else.
*class project
Midnight Bar Gainesville
Brand Image
The Problem: The Midnight lacked a brand identity that would set it apart from other bars in the area. They pride themselves in the bohemian atmosphere of the place and in the comradery that forms between its frequent costumers.
The Solution: To go along with the bohemian atmosphere that characterizes the place so well, the logo has a hand drawn quality to it. It also reflects an air of modernism in order to appeal to the Midnight's costumers, college students.
Sochi Winter Olympics
Website
The Problem: Spectator sports are a very visually driven activity, especially for those users who are not in the arena. The current official website for the Olympics is not visually appealing enough and can often be difficult to navigate.
The Solution: I wanted to give the consumer a neatly organized but high-energy experience. Visuals with captions were used to organize the information.
*School Project
Drox Designs
Branding and Website Design
The Problem: Start-up digital design studio focused on mobile application development but hoping to grow.
The Solution Create a modern and slick brand image that reflects the company's innovative spirit. Since the company specializes in digital, their digital precense and presentation must be exceptional.
*School Project